Affiliate marketing continues to prosper and staying on top of important trends is necessary. If you want to reap the benefits in 2018, pay close attention to what is happening within the industry. The following is an overview of some of the most impactful trends that will affect affiliate marketers in 2018! More Emphasis on Reporting and Attribution Marketers in general live and breathe data. To compete in the broader marketplace, affiliates need access to the same types of reports for decision-making that corporate marketers have. Thus, affiliate marketing networks and platforms are enhancing the access they offer affiliates to quality reporting features. Access to real-time data is being demanded across the affiliate marketing landscape, and more providers, including Amazon, are starting to oblige. With deep data reports, affiliates are more equipped to make decisions on whom to target with key product offerings. Increased Attention to SEO Search engine optimization ha...
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